Part One of our latest experiment starts life as a simple AI prompt.
A prompt to redefine (sort of) the future of golf using the latest cab off the ranks, TGL and it’s mission to rip up the rulebook and connect with a cohort of multi-generation fans who’ve been ignored in the current commercial modelling for sport.
What to expect? Maybe the resurfacing of familiar concepts and safe spaces to innovate sitting alongside lookalike growth hacks — that’s how AI works right? Maybe a sprinkle of original thinking and inspiration. And maybe a chance to hold a mirror up to true nature of sporting innovation.
Then, if you’ll indulge us, in Part Two we’ll switch gears to explore a very different potential path for TGL in achieving next generation relevancy for the future of sporting fandom.
Here’s a glimpse into what some believe is the path well trodden in engaging future generations of sporting fandom, now (built upon the corpus of knowledge of what has come before).
So let’s dive in…
***AI Prompt Response***
Taking TGL’s hybrid golf event on-chain would add a layer of interactivity, transparency, and ownership, leveraging blockchain technology to deepen fan engagement and open up new revenue streams. Here’s how the event could integrate blockchain into its ecosystem:
1. NFTs for Ticketing and Collectibles
- Tokenised Tickets: Replace traditional tickets with NFTs that grant entry to the event. These NFTs could include perks like exclusive content, access to VIP areas, or discounts on merchandise. Resale of tickets on secondary markets would benefit both the league and fans through royalty payments.
- Player Moments as NFTs: Mint unique NFTs of significant plays, such as a hole-in-one or a match-winning putt. Fans could own these moments, trade them, or display them in virtual galleries.
2. Fan Tokens for Engagement
- Voting and Decisions: Issue TGL fan tokens to allow holders to vote on in-game decisions, such as course setups or strategic moves for their favourite teams.
- Exclusive Rewards: Token holders could gain access to exclusive content like behind-the-scenes footage, player meet-and-greets, or private Q&A sessions.
3. Play-to-Earn Mechanics
- Fantasy Golf on the Blockchain: Create a blockchain-based fantasy golf league where participants earn tokens based on the performance of players they select.
- Skill-Based Games: Host virtual golf challenges where fans can compete with others or against AI, earning crypto rewards for top performances.
4. Virtual Merchandise and Wearables
- Digital Gear for Metaverse Integration: Sell branded virtual golf equipment and apparel as NFTs, allowing fans to represent their favourite teams or players in virtual spaces like the metaverse.
- Exclusive Drops: Release limited-edition digital collectibles tied to special events, anniversaries, or player achievements.
5. Decentralised Ticket Distribution and Rewards
- Transparent Ticketing: Use blockchain to verify ticket authenticity and prevent fraud, ensuring a seamless ticket-buying experience.
- Loyalty Rewards: Reward attendees with on-chain tokens for participation. For example, fans could earn tokens for attending multiple events, which could be redeemed for perks or traded.
6. Player and Team DAOs
- Community-Driven Teams: Establish decentralised autonomous organisations (DAOs) for teams, allowing token holders to vote on team-related decisions, such as roster changes or branding initiatives.
- Revenue Sharing: Players and fans could share in revenue generated through NFTs, sponsorships, and merchandise sales, creating a co-ownership model.
7. Gamification Through Blockchain
- Augmented Reality Golf: Pair blockchain with AR-enabled games. Fans could participate in AR golf challenges tied to live events, earning NFTs or tokens based on performance.
- Virtual Event Participation: Enable fans worldwide to interact with the event by purchasing NFTs that unlock augmented reality experiences or virtual seats in the arena.
8. Transparency and Trust
- Blockchain-Based Scoring and Stats: Use blockchain for real-time tracking and recording of scores and statistics, ensuring transparency and preventing disputes.
- Smart Contracts for Sponsorships: Automate sponsorship deals and payouts through smart contracts, providing transparency to all parties involved.
9. Carbon Offsetting NFTs
- Partner with environmentally-conscious blockchain projects to offer carbon offset NFTs tied to event participation, allowing fans to contribute to sustainability initiatives.
10. Virtual Tournaments in the Metaverse
- Create a parallel TGL experience in a metaverse environment, where fans can play in virtual tournaments, interact with players, and attend digital events tied to the on-chain ecosystem.
Key Benefits of On-Chain Integration
- Deeper Fan Engagement: Fans become co-creators and stakeholders.
- Global Reach: Blockchain’s borderless nature expands the event’s audience.
- Revenue Diversification: Token sales, NFT drops, and secondary market royalties create additional revenue streams.
- Transparency: Blockchain ensures integrity in scoring, ticketing, and transactions.
By integrating blockchain into its operations, TGL can become a trailblazer in fusing traditional sports with decentralised technology, creating a modern, inclusive, and highly engaging fan experience.
***
To come in Part Two: Time to rip up the TGL rulebook.